’90s cult sportswear brand FILA is trying to engineer a comeback

Hasil gambar untuk ’90s cult sportswear brand FILA is trying to engineer a comebackYou remember FILA, the heritage Italian sportswear brand that was all the rage in the ’90s, whose red, blue, and white logo was worn by everybody from your middle-school buddies to rap stars.

FILA is trying to engineer a massive comeback. It is relaunching its most famous shoe, the Mindblower, a chunky sneaker known for its oversized, warped logo. It’s also collaborating with a range of artists and designers, from Kinfolk magazine to Marcus Troy to Pink Dolphin, who will each put their unique spin on the shoe.

[Photo: courtesy of FILA]

Louis W. Colon III, the brand’s VP of Heritage and Trend, says FILA wanted to tap into the nostalgia surrounding the brand by recreating an iconic shoe from its archives. But Colon says his goal is not only to engage older consumers who once had a fondness for the brand, but also to bring new consumers to the brand. “We’re doing this by speaking to consumers in totally modern ways, from social media to popups,” he says.Between April 20 and May 3, FILA will open a Mindblower Pop-Up at 107 Grand Street in New York, where the new Mindblower shoe will be released. The shoe will launch with Mindblower-inspired graphic tees, hoodies, jackets, fanny packs, and baseball caps. This will be the brand’s first retail experience in New York in over a decade. The idea is to make the space interactive and Instagram-friendly, playing into the idea of “blowing your mind” by using optical illusions to trick the eye.

Besides New York, FILA will launch similar pop-ups in Tokyo, Japan, and Seoul, Korea, and have a microsite focusing on this new collection.

Review: Basketball Shoes Recently Released

Air Jordan 32Air Jordan 32

The Air Jordan 32 (also known as Air Jordan XXXII) was released on September 23,, 2017. These shoes cost $185, which is a quite expensive, but may be worth the price for some customers. (The price is also dependent on what color you choose.) The Air Jordan 32 is available in every sneaker shop with slightly different prices. Some athletes aren’t pleased with the shoes because they found the traction to be weak, which is strange because the Air Jordan 32 was made with a different kind of rubber than the previous versions, designed to grip very well. The previous shoes–Air Jordan 28, 29, 30, and 31–only differed in design.

The Air Jordan 32 is also a huge step in basketball shoes industry because the Air Jordan official company decided that the Air Jordan 31 would be the final series shoes, but the company suddenly announced the September release of the Air Jordan 32. No one was expecting the dramatic increase in quality–the shoes had good traction, good cushion and amazing support. Basketball shoe experts said in reviews that they were impressed with the performance of the shoes. Players who are looking for performance-enhancing gear and good mix of comfort and function would love these shoes.

Air Jordan Why Not zero.1

The Air Jordan Why Not zero.1 was released on January 15, 2018 by Westbrook Shoes. The shoes come with a price tag of $130, which is pricey but more affordable than some of their competitors. The price doesn’t vary from store to store, like some other pairs. The Why Not zero.1 is also available from Finish Line, Sports Champ, and more retailers. The bottoms of the shoes have micro patterns with tiny rubber blades that act like a brushes, pushing dirt away. Athletes looking for advanced traction technology would appreciate these shoes.

Nike KD 10

The Nike KD 10 was released on March 29, 2018. These shoes cost approximately $150, which is a mid-range price for basketball sneakers. The KD10 features are similar to the set-up of the KD9. The KD10 has all the basic support athletes need. The main support comes from its fit–if you find the right size, the heel padding works wonderfully and supports your foot comfortably. These shoes are available at every sneaker shop with varying prices. The price also varies depending on which color a customer chooses. Overall, the shoes have a lot of great features that all types of basketball players will most likely enjoy.

Nike LeBron 15

The Nike LeBron 15 was released on March 15, 2018. The Nike LeBron costs $185, so they’re tied with the Air Jordan 32 as the most expensive basketball shoes being reviewed. These shoes are widely available in every sneaker shop, but price varies between store and color. Some sneakerheads/experts would not recommend playing in the LeBron 15 outdoors. Athletes who value their shoes’ cushion above all else will love these, but their function, especially outside, is lacking.

Nike PG 2

The Nike PG 2 was released on February 24, 2018. They cost $110, the cheapest pair being reviewed. Furthermore, they’re widely available and price doesn’t vary according to shop or color. The traction, cushion, support, and fit are highly praised by reviewers. Any fans of the brand should definitely try these shoes on.

Nike Release Dates 2018: Kobe 1 Protro And Kobe AD NXT 360 ‘Mamba Day’ Set To Hit The Market

Nike is set to release the “Mamba Day” edition of the Kobe 1 Protro and Kobe AD NXT 360 signature shoes.

Hasil gambar untuk Kobe 1 Protro And Kobe AD NXT 360Los Angeles Lakers legend Kobe Bryant is set to get a lot of attention again soon, but it is not because he is returning to the hardcourt. Nike is set to release new Kobe signature shoes starting Friday, and fans are already making a lot of noise about the soon-to-be-released sneakers.

Nike will release two new sneakers to celebrate the second anniversary of Bryant’s farewell game for the Lakers. First is the Nike Zoom Kobe 1 Protro“Mamba Day” edition, which is listed as the black/black-white-metallic gold colorway of this simple yet eye-catching signature shoe.

According to the official release page on Nike’s official website, the new Kobe 1 Protro “Mamba Day” will come out on Friday, exactly two years since Bryant torched the Utah Jazz with a 60-point performance during his last game in the NBA, which was a fitting farewell to one of the best players in basketball history.

The Kobe 1 Protro “Mamba Day” features a black-based upper part with metallic gold Nike Swoosh on the side and Mamba logo on the tongue. It also has an “XX” logo near the tongue, which is a nod to Bryant’s legendary 20-year career in the NBA.

This colorway of the Kobe 1 Protro, which is basically an advanced version of the original Nike Zoom Kobe 1, will be available for $175 per pair. According to Lakers Nation, this sneaker will also come out in “Final Seconds” edition on Saturday with retail price set at $175 per pair as well.

Kobe AD NXT 360 Mamba Day
 Nike

Meanwhile, Nike also announced that the Kobe AD NEXT 360 will be released on Friday. The newest shoe of the future Hall of Famer features next generation 360 degrees Flyknit upper part, which could give athletes a more precise second skin, according to Nike.

The new Kobe AD NXT 360 “Black Mamba” edition will be sold for $200 per pair.