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High-street labels roll out made-to-measure outfits

High-street labels like Armani, Gucci & Zegna roll out made-to-measure outfits to suit unshapely Indians


It was only a matter of time before they hit the middle ground. But the Italians were uncompromising to begin with – in such things Rome draws the line, they said – and fervently hoped Indians would lose the stomach for anything bigger. We held on, now the Italians are back, with a tape and a tailor in tow.
In a nutshell, ladies and gentlemen, that’s how the Armanis, Guccis and the Zegnas of Italian high-street fashion lost their war with the stubborn Indian potbelly as they set out to clothe one of the biggest emerging markets for Rs 1 lakh-plus suits and trousers. As the realisation sunk in that India’s wealthiest men – from Altamount Road’s pedigreed industrialists to Gurgaon’s nouveau riche builders – are so unshapely for their dapper ready-made suits, the Romans have decided to stretch that famous Italian stitch a bit more.
Enter MTM (made-to-measure) offerings – clothing that is sewn to fit each customer individually. A typical Armani or Zegna suit will come for Rs 1 lakh, if you are unwilling to go easy on the desi ghee stuff, no problem, but be willing to shell out Rs 30,000 more for an MTM one of your favourite brand.


Armani, Gucci, Zegna, Corneliani, Canali, you name it, the MTM offering comes alongside these days, even for the very British Burberry’s.
Big demand for 48-52 waist sizes
Canali, which is a popular brand among the youth, had a team of stylists fly down from Italy for an MTM event recently.
A store manager told ET the average Indian waist size is between 40 and 44 inches, but there is a big demand for larger sizes between 48 and 52. “Many of my clients, which include top businessmen whom I cannot name, order suits and have to wait for two months for them to be delivered from Italy, and they pay 20-25% more,” he says. “Most of the classic luxury menswear brands get 50-52 sizes in India,” says Salesh Grover, business head of OSL Luxury, a Delhi-based firm that sells Corneliani.
“When a shopper spends that kind of money to buy a suit, he does not mind paying 20-25% more for made-to-measure to get that perfect fit,” says a Zegna spokesperson in India. Zegna is aggressively promoting its made-to-measure suits. “This service will help us reach out to consumers in markets where we do not have stores,” Gildo Zegna, chief executive of Ermenegildo Zegna, which has a 51:49 joint venture with Reliance Retail in India, had told ET in an interview a month ago.
Corneliani has begun to offer its customers a range of fabrics that are sent to its headquarters in Mantua, where the garment is cut, sewn and delivered in three weeks at a starting price of Rs 1.25 lakh, costlier than ready-to-wear pieces. An MTM usually comes with the personalised service offered by the staff, a selection of fabric, stitching at the headquarters, and also the client’s initials at times.

The Indian apparel market is currently estimated to be around Rs 1 lakh crore, of which about Rs 30,000 crore is ready-to-wear. “Of the total western ready-to-wear market, menswear segment is around 80%,” says Atul Chand, chief executive officer at Wills Lifestyle.

Giorgio Armani gets a lot of shoppers who walk in at the brand’s store hoping to walk out with ready-to-wear suits, but not everyone gets lucky. “We have a lot of shoppers who get upset when the sleeves of a jacket are longer than their hands or shoulders are uncomfortably tight. Even the paunch comes in the way of a perfect fit and then they complain that the brand is not for them,” says a store manager, adding, “Very subtly, we then introduce them to our MTM offering, which works well both for the brand and the client.”
Gucci has also launched its MTM service last year. The brand offers clients fabrics from an exclusive selection; the service provides for customisable options with finishes and details and allows for personal tailoring according to the client’s individual measurements.
So far, local tailors, designers and home-grown menswear brands have been addressing the market. “Made-to-measure is for people looking for a certain degree of personalisation or for whom their body is a challenge,” points out designer Raghavendra Rathore.

Indian designer wear is more affordable compared to international luxury brands in terms of the overall bill size. A made-to-measure suit by an Indian designer can be bought at Rs 50,000 or even less, compared to Rs 1 lakh and above for a suit by a foreign brand.

“Culturally, Indians are used to personalised tailoring. Also, since India is a diverse country with different shapes and sizes, it is imperative for the brands to find solutions to cater to a heterogeneous set of customers,” says Saba Ali, India representative for Altagamma.
Luxury clothing brands do not discuss clients, but many of them admitted in private that the biggest challenge is not demand, but the body shape of Indian men and women.

“But the future looks bright. The next generation wants to look fit, and is working out in gyms and elsewhere. They are also affluent and upwardly mobile,” says Mehul Choksi, chairman of Geetanjali group, who gets all his luxury suits stitched abroad. “We get men above 35 years of age who want to be fitter, but the awareness level is very low. Studies show that Indians need to exercise seven times more in a week than their global counterparts to be at par with them. So, at present, brands are adapting themselves to different Indian sizes and shapes, rather than shoppers working on their bodies,” says Vikram Bhatia, managing director of Fitness First gyms.

Transparent Wear Dresses at the Official Event, Condemned Israel PM’s wife

It’s the one costume, wearing a transparent lace accented dress, wife of Israeli Prime Minister Benjamin Netanyahu to be the object of controversy in his own country. Moreover, the clothes worn in formal occasions Sara Netanyahu, the swearing-in Knesset (Israeli parliament).

With the clothes, which showed the arm, shoulder, and abdomen, Sara bombarded with criticism, both from the conservative and secular in Israel. Critics consider that kind of clothing should not be worn in an official event.

“Got me, and all the people of Israel to wonder: what’s on your mind Sara Netanyahu while wearing the dress Tuesday,” according to the Israeli media published articles, Haartez, as reported by Al Arabiya.

In other media, the Times of Israeli, one fashion commentator with a sarcastic tone said, Mrs. Netanyahu look like the Michelin tire ads.

Commentators were calling the dress “cheap” and “highly inappropriate”. Other commentators even suggested Netanyahu took her out to the streets of the United States, specifically for clothes shopping.

Not to forget the fashion critics also compared the mother Sara Netanyahu with other countries. “He might not like Michelle Obama a fashion icon, or a supermodel like Carla Bruni, wife of former French President Nicolas Sarkozy,” the Haaretz published. “But he’s not even nothing compared to Hillary Clinton, Laura or Barbara Bush, or another lady who always look elegant.”

Criticism also came from the ultra-orthodox Jews. According to Israeli religious circles, Mrs. Netanyahu should wear clothing that is more polite, let alone a number of rabbis also attend.

Qualities of a Dependable Cap and Gown Shop

The secret to the purchase of the best caps and gowns lies in the choice of the best shop. There are many dealers that you can turn to today. The problem is that not all of them can be relied on. A person has to be meticulous when confining to a service provider. The consideration of the following points could be of great help in the search for the best cap and gown shop.


The number one quality that you need to lookout for in a cap and gown shop is the reputation that the store has amassed. This is what determines whether the services rendered are dependable or not. In most cases, if a shop has a past paved with malpractices, chances are that the services rendered will not be satisfactory for you. Prior to the purchase of choir robes or graduation regalia, it is imperative that you take time to know what past clients say about the target store.


Considering the prevailing high cost of living, the last thing that you would want is end in financial strains. This is a problem that can stop many projects. To avoid such problems, you need to compare between shops and choose the cap and gown shop that offers the most favorable prices.

Due to the high competition that dealers in graduation gowns are experiencing, special deals are being provided to lure new clients. It is, therefore, a great idea to be on the lookout for the special deals. This can help you purchase the best PhD regalia and still remain within your financial boundaries.

Customer Support

The nature of customer support offered by a service provider matters a lot. It is the support offered that determines the fluency of your purchase as well as the advice given. Reviews and recommendations from people who have been to the shop before could be of great help in determining the nature of customer support rendered. Never be in a hurry to make decisions as some of the choices you make can bring you down. Take time to listen to the people who went before you and heed to their recommendations.


The best cap and gown shop should also be convenient. It makes no sense to place an order and get the product delivered when it is already too late. When choosing the right shop to purchase your doctoral gown, it is imperative that you take time in looking at the convenience of the store. This will elude every chance of ending in problems. The online based cap gown shops are more considerable. This is simply because you can make your preferred purchase from the comfort of your house and get the faculty regalia delivered to your doorstep.


If you overlook all the aforementioned aspects, it is important that you give more attention to the range of graduation regalia a shop has. It is the wide selection that helps you to choose the most exceptional gown for your graduation. Always take time to go through the choir robes prior to making a decision.

Cowboy Western Hats

Cowboy western hats are making a comeback, not just with southerners and horse riders, but with people living all over the United States. The hat is making such a big comeback because of the music genre known as country music. Country music stars, both male and female, grace their album covers and the stage wearing cowboy hats of all types. As the fastest growing music genre in the country continues to grow, popularity in hats grows with it. Wearing cowboy western hats is not for everyone, especially those who want nothing to do with the industries of country music, horse riding, or farming.

For those interested in wearing cowboy western hats, follow the tips outlined in this article. The first of those is that you should turn the sides of the hat up towards the sky and pull the front of it down slightly over your forehead. This will keep the sun out of your eyes but still allow you to see those around you. Do not pull the hat so far down the front of your face that you have to tilt your head up to look at others. Before you purchase a hat make sure that it fits comfortably on your head just like your favorite baseball cap. If the hat fits awkwardly on your head then it more than likely looks awkward to others who see you wearing it.

If you are serious about owning a cowboy hat and wearing it almost everywhere, do not buy a cheap hat that will fall apart after wearing it two or three times. Instead, spend a couple hundred dollars on a hat that you like so that it lasts a long time and is very durable. Most cowboy hat wearers typically spend close to $400 on a hat, which might be too much for your finances, but one for $200 might not be out of the question. If you are not keen on spending a couple hundred dollars on a high quality cowboy hat then you could invest in a straw cowboy hat. A straw hat still fits the part and is much more affordable than a high-end cowboy hat.

When you wear a cowboy hat, make sure you wear it with cowboy western clothing. This means jeans and cowboy boots, not shorts or Capri pants. A cowboy western hats with the latter clothes will not exactly look right, no matter what the situation or the statement you are trying to make. When wearing a cowboy hat, make sure your hair is not out of control because the hair can really cause the hat to not sit well on your head. Comb your hair so it is flat so it does not push the hat up off of your head. If you have long hair in the back, let it flow out from under the hat. Ladies, do not put your hair in a bun and then try to wear a cowboy hat over the bun. This can cause a very unsightly appearance.

What You Should Know About Cowboy Hat Styles

Cowboy hat styles come in different types of materials, brands and features. While there are many styles, a cowboy hat is one of the most recognizable types of hats. If you are purchasing for yourself or for someone else it’s a good idea to know which of the western hat styles are best suited for you or for the person you are giving the hat to. There are many types of colors, sizes and styles that you can select from.

This style of hat is perfect for outdoor use. If you spend an extended amount of time in the sun, the hat will provide shade for your face and decrease bright glares that will come from the sun. Also you can count on the hat to protect your head and scalp by keeping it cool, in addition preventing sunburns.

Before making a purchase, take a measurement of your head or the head of the person you’re buying the hat for. That way you will know what size hat you will need. Simply take a measuring tape and wrap it around the head. This will tell you the circumference.

When shopping for different hat styles, you will soon notice that they come in a variety of materials. The most popular materials are felt or straw. Felt is ideal if you spend a long time outdoors, as it will provide better protection against UV rays. And because of the stronger material of felt, these cowboy hat styles are rugged and can handle a lot of abuse. If you’re looking for long-lasting cowboy hat, one made of felt is your best choice. The one problem is that there is no ventilation and tend be uncomfortable in hot, humid weather. If you live in a warm environment or have extremely warm summer seasons, you can expect some dripping sweat with the felt cowboy hat.

Then you have straw styles. These provide excellent ventilation and are quite breathable. Your head will be nice and cool while wearing a straw cowboy hat. However, they tend to be stiff and not quite as comfortable as a felt hat. And of course, don’t expect a lot of protection against harmful UV rays with the straw hat.

You are better off buying a hat that is made of straw and felt. These cowboy hat styles will give you the benefit of both materials. This combination hat is cool and breathable, with the added bonus of being strong and long-lasting.

There are many hat companies to choose from. The most popular and leading manufacturers of cowboy hats include Resistol, Stetson and Miller. Prices vary greatly based upon the brand and the cowboy hat styles. However, you don’t have to buy name brand to get a stylish and quality made hat. There are several inexpensive hats that you can select from. Whether you buy name brand or not, shopping online is always the best choice. You can shop the comfort from your home and there are many discounts online that you will not find at your local western store.

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Design Your Own Wedding Gown

July 15, 2019   Clothing and Accessories

Your wedding is your day to shine; and what better way to make it your own than to personalize it in every way possible? One of the best ways to do so is by designing your very own wedding dress. While other brides flock to those many wedding dress retailers who sell the same old readymade gowns; you could opt to make one yourself. What’s it’s easy to design your own wedding gown and is also a great way to stand out from the crowd. Here’s how you can do it.

There are certain things that you need to take into consideration if you wish to design your own wedding gown. One of the most important of these is the amount of time you can dedicate to this task. The design process can take up a significant amount of time; and so, it’ best to start as early as possible. Ideally, you should start looking at designs when you’re seeing someone special and know that the relationship will definitely culminate into something more special. It’s also the right time to learn about design basics.

Secondly, decide whether you will be able to handle all the details that are a part of wedding gown design. Or at the very least, you should know someone who does. If the latter option is available, do get in touch with the person – well in advance of the wedding- and gauge his/her skill and availability.

You must also take your wedding plans into consideration. Your dress should be made according to whether you’re having a destination wedding, your body type etc. in case of a destination wedding, you would ideally do well with a lighter dress, of shorter length. Also, pick a design that compliments your own body type.

You can look for inspiration anywhere when you want to design your own wedding gown. try visiting your local bridal shop and trying out the different design there. This will help you get an idea of the patterns, fabrics and colors that look best on you. You can also check out bridesmaid or formal gown designs to find something suitable. Looking through bridal magazines may also help.

The best fabrics for wedding gowns include chiffon and lace; and both can be used equally effectively for most wedding gown designs. With chiffon, you can let your creative juices flow and make truly world class dresses with ruffles, floating trains, eye catching neck designs, Swarovski crystal embellishments, and multi-layering and embroidery styles or whatever else takes your fancy. These dresses are always comfortable and allow offer a simple yet elegant look. Silk and linen are good choices as well.

Once you’ve designed your gown, you can either sew it yourself, or find a designer to help you bring your creation to life. And voila! You’ll have a cheap wedding dress that looks as enticing and sophisticated as any of the costlier versions available commercially.

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Some Reasons For Using Hair Wigs

July 14, 2019   Clothing and Accessories   No comments

Different people have different reasons for wearing hair wigs. They may wear one as a fashion statement, or to support an important physical need. In ancient times, the Greeks, Egyptians, and Romans used wigs to identify a person of nobility, while soldiers with shaved heads sometimes wore wigs as a kind of helmet to protect their scalp from the sun. During the English Restoration period, men and women donned wigs to signify wealth or rank. Some even used them to simulate better living conditions.

These days, women have different explanations for wearing these accessories. Whatever your reasons for needing a wig, there are many companies offering choices that may fit your requirement. For those who are undecided, however, check out the following reasons you may want one.

For fashion

Many women buy wigs for enjoyment. It can be fun to wear something that allows a person to change her looks temporarily. A woman with blonde hair can become a redhead instantly, and without the need for long term applications like hair color. Some girls who need to look their best for an occasion may wake up to a “bad hair day” and do not have enough time to wash and style their hair. A wig may provide a quick solution on such situations. There are hairstyles that are only possible with additions. A wig can help a girl have a combination of styles at once, including rare colors and curls. She may also add body or a different wave to her natural hair.

As a disguise

There a several reasons a woman may need to go incognito. In case you have a problem with a stalker or a similar threat, hair wigs can hide your natural features and make you feel safer. Women with jobs that require covering their true identity may also need wigs to change their appearance. Masquerade party attendees may wear a wig to match a costume, or to enhance the look they are going for.


Some religions demand their women to cover their heads, especially their hair. Reasons for such requirements primarily begin with modesty. Modern female members of these religions sometimes have their more liberal interpretations of this rule, and some religions allow their women to wear wigs to cover their real hair.

Medical Reasons

There are medical conditions that lead to hair loss and a sudden need to buy wigs. Radiation therapy for example, a common treatment for cancer, may have this side effect. People undergoing such procedures may lose confidence when they lose their crowning glory. Their primary and often only choice to address this is through the use of wigs. The Locks of Love program provides wigs created with donated real hair to children suffering from hair loss, to help restore the kids’ confidence and a level of normalcy.

Modern hair wigs look more real than their counterparts in the 60s and 70s. Wig makers use real human hair or synthetic materials that mimic the look and feel of the real thing. Sellers offer full wigs, weaves, lace front wigs, braids and pony tails, and other manufactured hair accessories.

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Christening Gowns: Infant Dresses Used in Baptism

July 13, 2019   Clothing and Accessories

Christening gowns are basically used in Christian community during baptism ceremony. This ritual is very predominant in Christian community which provides a sense of welcome dress and a new rigor and enthusiasm in the whole rituals. These gowns are a symbol of new predicaments which provide new and fresh vistas to the rigor and development of a classic ritual which provides a feeling of aura and uplifted spirits for the entire family to welcome newborn child. These heirloom gowns are worn by newly born baby girls at the church when family performs a welcome ceremony or a ritual which incorporates the spirit and trends of christening ritual.

The standard concept behind christening dresses is that mother and father get a chance to decorate their newly born or toddler when the child is new in the world with white frilled gowns or silk and satin dresses which embarks the spirit of a feminine vintage dress to adorn the spirits of baptism ceremony. In the eastern orthodox community, this garment is worn by a newly born child at least for eight days; this is a robe which is commonly used in Christian culture to accommodate the virtues of baptism culture which provide the essence of a normal ritual which recuperates “the essence of name giving ceremony which provides sole heritage and culture feel to the residents and uphold the spirit of Christianity.”

The baptism culture has a significant history behind it which portrays the essence of “garden of light” whereas; it clearly signifies the demarcations of a robe which has its roots attached to history. When receiving Holy Communion or sermon from father at the royal Scottish church; newly born has to wear this dress for almost eight days to protect the sanctity and holistic virtues of a new life incorporated by holy blessings and preaching of father!!Thereby, christening gowns have a huge market demand which caters significantly to a huge Christian market and recuperates the trend of affordable pricing as an important parameter!!

Apart from the traditional and holy avenues, these christening dresses are associated with fashion fraternity which provides “gleaming essence of vintage and floral coutures.” It inspires the virtues of Roman Catholic faith which have immense hostility and positive virtues in christening ceremony of infants. It is a long white gown which has holy spirits of lace and cotton fabric which provide a rich esteemed and classic or royal demeanor to the entire existence.

Though finding the outfit and particular accessories or perfect fabric for the ceremony to match up with it may be the main focus, mother and father could also buy other extra accessories like footwear, beautiful satin or lace cap and frill dress embellished with beautiful sequins which enhance feminine appeal and other accessories such as socks, bibs, blankets, bibles and young children textbooks from our online web portal which has successfully made its presence on the internet.Precious few is an online portal which provides a fabulous collection of christening white gowns to endorse and adorn the spirit of festivity and upgrade the tradition of baptism in roman catholic church!

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Hat Racks – What You Must Know Before Buying Them

July 13, 2019   Clothing and Accessories

When you begin searching for hat racks through Internet shopping, you will be amazed at the varieties that are available to you with one push of a key. The sole purpose of the hat display rack is to keep your collection of hats in the same mint condition they were in when you first bought them. The second purpose is to maintain some form of organized storage.

When you browse through the many hat fixtures that are available to you when you begin shopping online, you will soon find a rack for every type of hat. There is the baseball cap rack or the cowboy and hard hat rack – designed and styled in many unique ways.

Racks can range from the 2-sided cap displays to a free-standing display rack, or even a 3-pocket counter display rack. Also popular is a one-sided weighted hat tower rack. If you cannot find the one you want, there is always a wide variety of custom-designed racks for you to purchase online.

Hat racks are designed with specific types and styles of hats in mind, with numerous online hat accessory websites offering guides on the different types of hats for laborers. When a person is working on heavy construction work or dangerous jobs that may harm the head area, where to put your hard hat or protective helmet when you come home is probably the last thing on your mind. However, the hard type is becoming quite popular due to the increase in safety requirements for most workers.

Most home or office racks are wall-mounted due to the weight and build of the hard hats, with many allowing you to custom-mold the rack to fit any type of hard hat.

To carry at your finger-tips, pickup hard hat holders are made of polyethylene with double-sided foam tape. Some hard hats have the brim around the entire hat while the more popular hard hat has the brim only in the front. When picking out the display or storage rack online for them, make sure it fits the type of hard hat you own.

The baseball cap and the cowboy hat rack are two options that can be easily found online. Each website offers them in numbers of designs or styles due to their popularity in both mens hats and womens hats. Cowboy hats have some of the most creative racks ever found. Some can be hung on wire racks with hangers, others are hung on metal shaped saddles, or there are western themed racks to hold not only the hat but also riding gear. For example, online shopping can find the Bull Rider Cowboy rack with a double hat rack made of cold-rolled steel with removable hangers designed with rubber tip covers.

Of course, everyone wears a baseball cap of some type – with people usually having quite a collection of them. With such extensive baseball cap collections, it is necessary to properly store them somewhere. When you are shopping online, make sure you know in advance where they are to go and how many caps will be stored so you can order the correct size rack.

By shopping online, you can search out the many different types of racks to store whatever hat[s] you own. However, the best thing about shopping online for hat racks is their affordable prices that can easily beat out local store prices.

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Fashion king, love and rivalry in the fashion world

July 13, 2019   Clothing and Accessories

Korean drama Fashion King tells the story of rivalry and romance of a young aspiring designer Kang Young Gul (Yoo Ah In). He was a poor man and start a fashion business as a trader in the Dongdaemun market.

Then he met Lee Ga Young (Shin Se Kyung), who have lost both parents in an accident at a young age. Ga Young grows into an intelligent young woman who has a natural talent for designing clothes. He used to work in a boutique then released and eventually got a job at Young Gul. Both dreamed of creating a huge buzz in the fashion industry on a world-class designers.

Meanwhile, Jung Jae Hyuk (Lee Je Hoon) is the second generation heir of a large company which covers the construction, distribution, and fashion. Ex-girlfriend, Choi Anna (Kwon Yu Ri) who came to work under a top international designers.

Jung Jae Hyuk gradually began to love Ga-Young. Whereas Ga-Young put his heart on Young Gul. Secretly Young Gul also like Ga-Young.

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